FusionPro Links from PTI is a personal URL and campaign tracking system. This software-as-a-service (SaaS) offering enables print service providers, enterprise marketers and in-plant operators to go beyond print provider status to become a marketing services partner. You can help your customers execute direct marketing programs that utilize variable data publishing (VDP) to create one-to-one, relevant communications in direct mail or email campaigns. Microsites, which can be built using virtually any HTML design tool, and personal URLs enable highly customized online response experiences that typically improve response rates and conversion rates of prospects to buyers.
The PTI suite includes software-as-a-service (SaaS), desktop and server applications. FusionPro products supply capabilities such as composition, variable data design, document personalization, image personalization and campaign tracking. MarcomCentral provides comprehensive Web-to-print capabilities for print service providers and marketing on-demand systems for enterprises.
- Affordable cross-media marketing campaign tools
- Easy-to-create microsites and personal URLs
- Support for role and user permissions
- Campaign tracking and evaluation capabilities
Streamline campaign execution with the ability to add contact lists to live campaigns.
Improve the accuracy of campaign outcomes by deleting selected, erroneous responses.
International language support
Position your business to capture more international campaign projects. Multilingual personalized URL support avoids browser limitations and properly maintains the special and foreign characters in the application. Also, you can confirm that valid personalized URLs are generated.
Configurable email notifications
Customize campaign response management with email notifications that can be set for user types. Administrators can set notifications based on either the first response or every click-through for a specific personalized URL.
Suite of complementary products
Streamline production steps and gain additional capabilities with other PTI software products:
- MarcomCentral, a software-as-a-service solution that automates marketing asset management via Web-to-print systems for print service providers and marketing on-demand systems for enterprises
- FusionPro VDP Suite, · which encompasses FusionPro VDP Creator, FusionPro VDP Producer with API and FusionPro VDP Producer. These are variable data publishing (VDP) composition offerings, delivered in different ways.
- FusionPro Expression Creator, an image personalization solution
FusionPro Links from PTI, a software-as-a-service (SaaS) offering, simplifies the execution of direct mail and email campaigns in a few easy steps.
- Create personalized promotional communications that are meaningful and relevant to each prospect.
- Develop personalized landing pages or microsites that create a distinct user experience.
- Enable immediate sales follow-up with email notifications
- Evaluate campaign outcomes with detailed tracking and statistical breakdowns.