RicohProduction Print

Direct Marketing

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Overview

It’s all about relevance

Many consumers are opting out of electronic communications, in large part because the information is irrelevant to them. As a result, direct mail is rebounding. But relevance is the key. And with our advanced workflow, composition, and marketing automation tools, relevance is at the core of our direct marketing solutions.

 

Drive higher direct mail response rates

We’ll customize an approach that will help you increase direct mail results. Our scalable solution can include automated workflow software, digital color output devices, address verification,, document composition, precision marketing—and professional services to integrate everything.

 

Automate as much as possible

With a robust workflow backbone, you can track multiple jobs easily, and provide real-time feedback to your customers about where their jobs are in the printing and production process. You can track jobs at a document level, integrate inserters, automate reprints and manage SLAs. Instead of manually managing jobs, you can manage your growth.

 

Eliminate preprinted forms

With preprinted forms, a large amount of space and overhead goes into printing shells and managing inventory. With our roll fed digital printing solution, you no longer have to produce, manage or store preprinted forms. White paper goes in. Finished product comes out. Cash stays in your wallet.

 

Resources

Keep up to date

Our mail optimization software notifies you in real time of invalid addresses. The software can suppress the undeliverable pieces of mail, print them as originally addressed or with updated addresses. And you can add other mail services, like Intelligent Mail® (IMb mail barcodes) for send and remit pieces, to further increase efficiency and lower costs.

Use insights from your data

The insights from data can help you expand into new applications and help your customers pinpoint audiences, messages and offers. Your customers can decide quickly who to include or exclude in marketing campaigns. And with variable data printing capability, you can personalize each mailer.

Grow as you go

Buy only what you need now. Our vendor-neutral workflow solutions let you decide how and when to expand. Either RICOH ProcessDirector or RICOH ProcessDirector Express workflow software can support your business now and in the future, regardless of volume, platform and print stream.

Featured Printers

RICOH Pro C5100s / C5110s

RICOH Pro C5100s / C5110s

Quality and productivity? Meet affordability.

Quick Summary
  • Boost your short-run print volume for added profits.
  • Attract new customers with high-quality printing at low prices.
  • Reduce outsourcing with advanced finishing and impressive media support.
  • Decrease downtime with Trained Customer Replaceable Units.
RICOH Pro C901 / C901s Graphic Arts +

RICOH Pro C901 / C901s Graphic Arts +

Exceptional print quality, uptime and versatility.

Quick Summary
  • Choice of print-only or multi-function model
  • Extensive self-maintenance program
  • Runs at rated speed on media up to 300gsm
  • Near-offset print quality 
InfoPrint 5000 GP

InfoPrint 5000 GP

Versatile media handling, exceptional investment protection.

Quick Summary
  • Adapt to evolving requirements while controlling costs
  • Migrate to trusted, configurable digital color technology
  • Meet tight deadlines with high-throughput printing
  • Discover your business’ potential with a personalized assessment

Featured Software

RICOH ProcessDirector Express

RICOH ProcessDirector Express

Automate workflow processes with dashboard control.

Quick Summary
  • Control PDF jobs from receipt through delivery
  • Build customized workflows in a flash
  • Manage jobs sent to multiple printers
  • Reduce labor costs, save postage
RICOH TotalFlow DocEnhancer

RICOH TotalFlow DocEnhancer

Simplify PDF editing, ticketing, job verification and mail prep.

Quick Summary
  • Edit print-ready PDF files on the fly
  • Insert images, text, barcodes and signatures
  • Offer new services without adding technical expertise
  • Get up and running quickly — it's an Acrobat plug-in
PTI MarcomCentral

PTI MarcomCentral

Online marketing collateral customization and ordering.

Quick Summary
  • Web-to-print system for print service providers
  • Marketing-on-demand system for enterprises
  • Secure, hosted SaaS model deploys quickly and easily
  • Supports print, email and cross-media campaigns

Featured Services & Solutions

Mail Integrity

Mail Integrity

Increase postal savings by implementing USPS rules

Quick Summary
  • Qualify for as many postal discounts as possible
  • Implement Intelligent Mail® barcodes
  • Communicate with the USPS electronically via PostalOne!
  • Improve productivity by eliminating mail workflow bottlenecks
Document Composition

Document Composition

Transform how you manage data and compose documents.

Quick Summary
  • Create or modify documents easily, including variable data and content
  • Eliminate preprinted inserts  in favor of onserts (transpromotional)
  • Implement an e-presentment solution
  • Improve response rates with personalized marketing
Web to Print

Web to Print

Click. Print. Send. It’s that simple.

Quick Summary
  • Make offsite printing easy with web to print
  • Set up a customized storefront for simple navigation
  • Learn how to best use web to print
  • Have someone to turn to with your questions