Capitalize on email fatigue
Many consumers are opting out of email offers, in part because the information is irrelevant to them. In the financial services and insurance industries, for example, 36 percent of survey respondents prefer direct mail1. And despite the popular perceptions of digital marketing’s effectiveness, response rates are 4.4 percent for direct mail compared to 0.12 percent for email.2
But modern direct mail requires micro-targeting and personalization, which is possible only with digital capabilities. Ready to capitalize on email fatigue? Get started with our e-book.
Reinvent direct mail
You can't play by the old rules, so now's the time to assess your commercial print business. Download our checklist, “Are you Prepared for the Future of Direct Mail?” You'll get a handle on where you are and where you want to go. We can then help you develop a strategy and customize a solution that includes:
- Document composition.
- Workflow software.
- Marketing automation tools.
- Digital color output devices like the RICOH Pro VC60000.
Worried about complexity? Don’t be. Our professional services team integrates everything.
Automate as much as possible
Instead of manually managing jobs, manage your growth. With the right software, you can make every communication unique and send follow-up mailers based on specific responses, no matter how varied. You can also track jobs at the document level and provide real-time feedback to your customers about their jobs. And you can integrate inserters, automate reprints and manage service-level agreements (SLAs).
Complement online marketing
Take advantage of the combined clout of offline and online marketing. According to the Direct Marketing Association3, these are the top three actions people take after receiving direct mail from a brand they’re interested in:
- Visit the website (44 percent)
- Search online (34 percent)
- Keep the direct mail piece for future reference (26 percent)
Eliminate preprinted forms
With preprinted forms, a large amount of space and overhead goes into printing shells and managing inventory. With our roll fed digital printing solution, you no longer have to produce, manage or store preprinted forms. White paper goes in. Finished product comes out. Cash stays in your wallet.
1 The Huffington Post: Direct Mail Preferred Over Email: Survey Says http://www.huffingtonpost.com/2012/01/12/direct-mail-preferred-over-email_n_1182327.html
2 Direct Marketing Association: Direct mail response rates beat digital http://www.dmnews.com/direct-mail/dma-direct-mail-response-rates-beat-digital/article/245780/
3 From Letter to Inbox, a study by the Direct Marketing Association, 2013.