Ricoh Announces 1to1Create Marketing Services Pilot Program; Empowers Print Service Providers to Move Beyond Print
New cloud-based solution helps customers deliver customized and relevant output to support clients’ marketing initiatives
CHICAGO (Graph Expo, Booth 2600) – October 8, 2012
Ricoh Production Print Solutions LLC (Ricoh), a leading provider of digital output solutions, today announced a new pilot program for 1to1Create Marketing Services. This latest innovation is an affordable subscription-based web service that aids small- to mid-sized commercial printers (< 50 employees) in their ongoing transition to become marketing service providers (MSPs). Leveraging the relationship with PTI® Marketing Technologies™ and other strategic technology partners like USAData, ExactTarget and others, Ricoh hopes to provide robust, creative and proven tools for profitable multi-touch campaigns in targeted vertical markets.
1to1Create Marketing Services offers print service providers (PSPs) simple multi-channel campaign tools that can be customized and versioned for local retail and professional vertical markets. These integrated strategies can include self promotion, lead generation, lead nurture, loyalty programs and event planning – optimized for profitable workflow with customized and relevant content for their prospective clients.
“Ricoh strives to deliver more than just traditional print services to our clients. We take our mantra of „print and beyond‟ very seriously and look to deliver to our customers innovative and forward-thinking solutions and services that can help them reach beyond print,” said Kiyoshi Katoda, director of vertical marketing at Ricoh. “Developing niche marketing solutions can oftentimes be challenging for small- to mid-sized commercial printers and their customers. We have launched 1to1Create Marketing Services with this challenge in mind and look forward to helping our customers carve out their own niche.”
1to1Create Marketing Services will:
- Offer small- to mid-sized commercial printers a “walk, not run” approach as they expand their offerings into the market place
- Shorten the required learning curve for adding new marketing communication tools to customes' portfolios
- Provide customer education programs so customers can easily adopt new campaign concepts
- Increase ROI for customers on their existing Ricoh solutions and provide incentive for new investments in digital technology
A limited number of Pilot Program Partners are now being accepted. Please contact us at pilotprogram@1to1Create.com if you are interested in learning more.
At Graph Expo 2012, attendees can see 1to1Create Marketing Services in action at the Ricoh booth #2600. Click here for more information.
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group, operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/.
For more information, please contact:
Breakaway Communications for Ricoh Production Print Solutions