Big iron, small iron or both? McClafferty Printing chooses both. Big iron for long runs and small iron—the RICOH Pro C901—for short runs. The Ricoh digital printer enables McClafferty to win small jobs that it had to pass up as an offset-only shop. Now the business is in step with customers who expect ultra-fast turnaround and information gymnastics like personalization and customization. But selling digital print, and pricing it correctly, requires new skills. McClafferty turned to Ricoh’s Business Booster program, and as a result, Vice President Chuck Paski and his sales team get the tools and training they need.
-- Chuck Paski
Executive Vice President, McClafferty Printing Company