Marketers know that relevance, timeliness and personalization are vital to raising response rates, so print service providers need to be prepared to deliver customized campaigns while meeting tight deadlines. Heeter, a provider of commercial print, digital, direct mail and fulfillment solutions, satisfies customers in the casino, life sciences, retail and higher education fields by using the RICOH Pro VC60000 continuous feed inkjet system. The Pro VC60000's near-offset quality, variable data capabilities, diverse paper options and high speed enable Heeter to support its commitment to utilizing cutting-edge production technologies.

The company had stringent requirements for long-lived technology, efficiency, error reduction, cost savings and ROI ― and all had to be met without sacrificing quality or changing existing prepress and finishing equipment. Mission accomplished.

"Quality is paramount for our customers, and exceeding their expectations by delivering that quality with fast turnaround times is at the heart of our operation. Ricoh’s insight on the reduced touch points, variable data advantages and cost per page savings of inkjet piqued our interest, and their team of end-to-end experts with focus on today and tomorrow’s needs closed the deal. The applications the RICOH Pro VC60000 can produce demonstrate that inkjet is ready to meet the challenges that come with the industries we serve. With this new technology in-house, we are eager to show our clients the accuracy, engagement and momentum impact inkjet can bring them, while getting a return on investment with this technology added to our operation"

-Scott Heeter
President, Heeter