Even when you think you’re doing your best to meet customer expectations, there’s room for improvement. The Morans, owners of an award-winning AlphaGraphics shop, wanted to do more. To help their customers improve marketing results, they offer integrated, multichannel campaigns. The recipients’ information and promotional messages have to be accurate, and every piece in a campaign has to look consistent—so managing and repurposing information is a top priority. For printed pieces, the Morans use a RICOH C751 digital color solution, which puts variable data in all the right places with razor-sharp quality. And because the printer provides many paper and finishing choices, they know they don’t have to worry about limiting their creativity.
-- Mike Moran